Fred Perry

Fred Perry is named after its founder, the triple Wimbledon champion. The brand's polo shirts have been part of the British subcultural uniform since the 1950s, with each subsequent generation adopting it giving it their own value and vision. Not just for tennis players, the polo has been worn by musicians, directors and counterculture movements, moving it from sportswear to lifestyle. More recently, the brand has collaborated with brands like Beams and designers like Raf Simons.