Levi's

Levi's is credited with creating the first pair of jeans in the late 1800s. Brand founder Levi Strauss is said to have been working on a pair of durable trousers for miners when he invented a key design detail of the jeans: the famous rivets of copper. Today the brand reprints classic models from its archive as well as new products and collaborations with some of the most important companies in contemporary fashion.