Hon
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running. It's all about a great idea. Soft landings followed by explosive takeoffs. Or, as those at On say, running on the clouds. After a timid debut in Zurich, On opens 2010 with a great ambition: to change the world of running. In the space of eight years, On has won the hearts, and feet, of more than three million runners in more than 50 countries.