One Block Down “Reverse”
The One Block Down “Reverse” collaboration revolves around the iconic Air Max Plus, first released in 1998. This project aims to celebrate the history and subcultural significance of the Air Max Plus by showcasing its 26-year journey and how it has become a staple for subcultures and communities worldwide. It highlights how the adaptation of the product by the public bestows its true value, making the Air Max Plus a symbol of empowerment, democratization, and belonging for new generations.
